Marketing Manager

Who We Are

At MPLT Healthcare, it is our goal to create and sustain a performance-driven Culture of Excellence in all that we do, powered by passionate people of impeccable character and integrity. We will enrich the lives of our clients, providers, and teammates through selfless service and a relentless focus on quality and execution. We provide life-changing opportunities for our teammates and their families, and we have fun while doing it!

Brand Promise: Rapid Response – Proven Talent – Exceptional Service – Quality Providers – Trusted Results

Core Values: Be The Best – Understand The Urgency – Never Give Up – Have The Courage To Excel – Make A Contribution

THE OPPORTUNITY

The Marketing Manager is responsible for all corporate communications efforts and marketing department management.

Technical Skills

Must have advanced skills and be extremely proficient in:

• MS PowerPoint
• MS Excel
• MS Word
• MS SharePoint
• WordPress
• Hootsuite (or other social media management tool)
• MailChimp (or another email campaign tool)
• Adobe InDesign is a plus
• Google Search Console
• Google Analytics

Responsibilities

• Create and maintain brand marketing strategies for the company
• Manage and mentor marketing team members
• Must be able to engage effectively with senior executives, management, external vendors, and media
• Develop, implement, and maintain SEO strategies
• Maintain inventory of all promotional items for all divisions and offices
• Coordinate and submit all local market and national award submissions and post-award press releases
• Manage and plan annual company incentive trip
• Create content to improve overall keyword ranking for web properties, including but not limited to company blogs, newsletters, emails, press releases, etc.
• Implement marketing campaigns for different business lines
• Keep current with emerging technologies through digital, website, and social avenues. Keep track of the latest innovations and recent cutting-edge launches in order to identify opportunities
• Research market trends for content to create newsletters, infographics, and other marketing materials
• Maintain SharePoint homepage content and Marketing libraries
• Update and maintain WordPress website content
• Manage all social media traffic and maintain and update all corporate pages/profiles across Twitter, Facebook, LinkedIn, Instagram, Google Business, Glassdoor, Indeed, and website newsrooms (blog)
• Provide monthly reporting on SEO, social media, and additional marketing efforts
• Create, monitor, and manage paid online advertising campaigns
• Act as company point of contact for all marketing vendors, media contacts, and event managers
• Research and negotiate best customer pricing with marketing vendors to ensure company budgets are being adhered to

Requirements

• 6+ years of experience working in a marketing, public relations, or communications role
• 2+ years of experience managing a marketing team
• Excellent written and oral communication skills; organizational and time-management skills; and interpersonal skills required
• Must be detail-oriented, poised, and composed under pressure, and must be able to deliver on time-sensitive requests
• Ability to produce a portfolio of sample work
• Must have a team player attitude and be able to assist with an array of projects
• Bachelor’s degree in business, communications, marketing, or advertising/PR